← Back to Portfolio Case Study 01 // Performance Marketing & Growth

E-Commerce Store

How we transformed a fashion storefront into an automated conversion machine with 9.8x ROAS and +471% revenue scale in 5 months.

Client

Global Fashion Brand

Services

Performance Marketing, Funnels

Timeline

5 Months

Core Impact

+471% Net Revenue

Performance Analytics
Real Campaign Analytics
The Bottlenecks

High Ad Spend, Leaky Funnels

The client was driving massive top-of-funnel traffic through generic Meta and Google campaigns, but their legacy storefront couldn't convert it. Visitors bounced within seconds, and checkout abandonment was draining ad profitability.

  • 6.2s mobile page load caused 70%+ immediate bounce rate
  • Overcomplicated 5-step checkout with high drop-offs
  • Lack of segmented retargeting resulted in burning ad budget
The DigiExpand Solution

Precision Ads & High-Speed Architecture

We designed an end-to-end customer journey overhaul. We rebuilt the web frontend to achieve sub-2-second loads, implemented 1-click checkout, and launched segmented multi-tiered ad sets tailored to customers.

  • High-performance storefront loading in just 1.8 seconds
  • Frictionless 1-click checkout with international currencies
  • Granular lookalike audiences and automated retargeting funnels

Strategic roadmap

01

Deep Funnel Audit

Analyzed user session recordings and heatmaps to uncover exactly where international customers were dropping out of the purchase flow.

02

Storefront & Ad Re-Architecture

Rebuilt the mobile UI for speed and deployed 35+ high-converting creative ad variations testing hooks, offers, and UGC angles.

03

Automated Scale & Retargeting

Scaled high-ROAS ad sets globally while setting up dynamic abandoned-cart whatsapp triggers that reclaimed lost sales.

The results

+471%
Net Sales Growth
9.8x
Blended ROAS
$83.6K
Generated Revenue
"

DigiExpand completely transformed our sales. We were struggling with high bounce rates, but they stepped in and revamped our entire funnel. Within five months, our return on ad spend jumped from break-even to 9.8x, and we generated over $83,600 in revenue. They are true growth partners.

KJ

Kunal Jani

E-Commerce Director

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